How can data analysts evaluate the effectiveness of a marketing campaign?

Analyzing sales data, conversion rates, and customer feedback provides a comprehensive view of a marketing campaign's effectiveness. Sales data reveals how well products or services are performing in the market as a direct result of the campaign. Conversion rates help measure the percentage of potential customers who take the desired action, such as making a purchase or signing up for a newsletter, indicating the campaign's ability to persuade.

Customer feedback, on the other hand, provides qualitative insights into how the target audience perceives the campaign, its messaging, and overall engagement. By aggregating and analyzing this data, analysts can identify strengths and weaknesses in the marketing strategy and make informed recommendations for future campaigns. This multi-faceted approach enables a more thorough evaluation than simply looking at one aspect of the campaign.