What could be considered a good KPI related to customer engagement?

A good KPI related to customer engagement is the average time spent on a webpage. This metric provides valuable insights into how engaged users are with the content and functionality of the website. A longer average time on a webpage typically indicates that visitors find the content interesting and relevant, suggesting a higher level of engagement. This engagement is crucial for building relationships with customers and can be linked to behaviors such as higher chances of conversion, increased brand loyalty, and better customer satisfaction.

In contrast, other choices do not specifically measure customer engagement. The number of products sold last month and the total sales generated focus more on sales performance than on how customers interact with content or how engaged they are in the browsing process. The number of employee hours worked is related to operational efficiency or productivity but does not measure customer-related activity. Therefore, the average time on a webpage stands out as the most relevant KPI for assessing customer engagement.