What does 'Capture Data' refer to in data analysis?

'Capture Data' specifically refers to the process of recording and storing data that has been collected from various sources in a manner that minimizes errors. This is a critical first step in data analysis because the integrity and accuracy of data are paramount for effective analysis and decision-making. Capturing data accurately ensures that the information reflects true observations and is reliable for further analysis.

Once data is captured correctly, analysts can perform activities such as analyzing data trends, integrating insights into business strategy, and making data-driven predictions. However, the initial focus of capturing data is on ensuring that it is recorded correctly and stored appropriately, thus allowing for successful downstream data analysis processes.