What is an "incentive" in the context of customer surveys?

In the context of customer surveys, an "incentive" refers to a reward that is offered to participants as a way to encourage their participation. This can take various forms, such as discounts, gift cards, or entries into a prize drawing. The purpose of providing an incentive is to boost response rates, as customers may be more willing to share their opinions if they perceive that they will gain something beneficial from doing so. By increasing participation, organizations can gather more comprehensive and diverse data, which helps in making informed decisions based on customer feedback.

Incentives play a crucial role in survey design as they help to engage participants and enhance the quality of the data collected, thus making them a valuable tool in the process of customer research.