What is meant by the term "data storytelling"?

The term "data storytelling" refers to the practice of building a narrative around data to effectively communicate insights. This involves not only presenting the data but also weaving it into a coherent story that highlights key findings in a way that is engaging and understandable to the audience. Effective data storytelling helps the audience grasp complex insights, recognize patterns, and understand the implications of the data, facilitating better decision-making.

In contrast, simply gathering information from various sources focuses more on the collection process rather than the presentation of the data in a meaningful way. Displaying data in spreadsheets may effectively organize data but lacks the narrative aspect that makes data storytelling impactful. Similarly, conducting surveys to collect data is an important step in the data analysis process but does not encompass the storytelling element that transforms raw data into a compelling narrative for communication.