What is the main purpose of a webcast?

The main purpose of a webcast is to facilitate virtual meetings and events that can be broadcast over the internet, allowing participants to connect and engage regardless of their physical locations. This format is particularly useful for conferences, seminars, training sessions, and discussions, as it enables real-time interaction through video and audio streams, as well as the possibility for audience participation via chat or Q&A features.

In contrast to other options, which focus on publishing content (like articles), creating advertisements, or targeted marketing, the fundamental objective of a webcast centers on the delivery of information and collaboration rather than solely promoting products or services. This makes it a versatile tool for businesses, educators, and organizations looking to reach a broad audience and engage them in a lively, interactive manner.