What process involves discovering trends and patterns in data?

The process that involves discovering trends and patterns in data is data analysis. Analyzing data goes beyond simply gathering or capturing it; it involves employing various techniques and methodologies to scrutinize and interpret the information. Through analysis, one can identify significant trends, correlations, and insights that can drive decision-making or uncover new understanding within the dataset.

The focus of data analysis is on extracting meaningful information, which can involve statistical analysis, data visualization, and other methods. This is essential for making informed decisions based on what the data reveals about behavior, market conditions, or other relevant areas of interest. In contrast, other processes like capturing, using, or collecting data do not directly emphasize discovering insights or patterns. These processes are more about the initial stages of data management involving gathering and storing the information.