What strategy may encourage customers to participate in surveys?

Offering incentives for completion is a widely recognized strategy to encourage customers to participate in surveys. This approach leverages the principle of reciprocity, where individuals feel motivated to return a favor after receiving something of value. Incentives can take various forms, such as discounts, gift cards, or entry into a prize draw, making customers more likely to engage with the survey. This strategy not only increases participation rates but can also lead to higher-quality responses, as respondents may feel more valued and appreciated.

In contrast, increasing survey length could deter participation as people may find longer surveys more time-consuming and tedious. Publicly sharing survey results might encourage transparency but does not directly incentivize participation. Additionally, limiting participation to select customers may create exclusivity, but it can reduce the diversity of responses and overall sample size, potentially skewing the results and limiting insights. Thus, offering incentives stands out as a direct and effective means to boost survey participation among customers.