Why might a business choose to keep data in-house?

A business might choose to keep data in-house primarily to have better control and reduce latency. When data is stored within the organization's infrastructure, it allows for more direct management of that data, including how it is accessed, secured, and utilized. This level of control is crucial for companies that handle sensitive information and need to ensure compliance with various regulatory requirements.

Moreover, storing data in-house often leads to lower latency, which refers to the delay before a transfer of data begins following an instruction. When data is processed locally rather than relying on external servers or cloud services, it can be accessed and manipulated more swiftly. This can significantly enhance operational efficiency, especially in scenarios where quick decision-making is essential.

Access speed is also a factor, but it directly ties into the benefits of having that control and reduced latency. The other options, such as allowing public access to data or reducing the overall amount of data, do not align with the primary motivations for keeping data in-house. In-house data storage is more about securing sensitive information and optimizing performance than about making data available to the public or minimizing volume.